Wednesday, August 10, 2005

Poetry in advertising

Today, I got this kind e-mail from the folks at iSOUND.com:
Sign up with one of the largest music communities, iSOUND.COM
Sign up an artist account.
Sell your music and keep 100% of the net profits!
Instantly create your own professional band/artist web site.
Promote your music to 1,000,000 music fans each month!
Upload your MP3's.
and much, much more...
I don't know why some web sites don't spend more time writing their e-mail offers, although this e-mail scores high in the cut-to-the-point department. But can you actually see anyone behind this generic advertising language, except maybe a loudmouth ex-car salesman? Who, but the most desperate of unsigned bands, want to deal with you? There's no name on there, and Neon Phosphor doesn't respond to e-mails without a name and some mention of the Tonics.

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